Making the decision to quit smoking is the first step in an important journey toward better health. And like any major life decision, it shouldn’t be taken lightly. GSK/Nicorette/Nicoderm wanted a site that represented just that. Bringing to the forefront the fact that quitting isn't easy, but they are there to help. This site gives detailed information on how their product works. As well as giving you quick access to other people just like you. Aggregating social media feeds, users can read comments from others that are on the same journey.