2014 Sochi Winter Olympics
For the Sochi 2014 Winter Olympics, Coca-Cola sponsored the Olympic Torch Relay and gave 2014 Russians ages 14 and up the opportunity to carry the Olympic flame. We created an Olympic Torch Relay Competition to help Coca-Cola decide who would be the lucky Torchbearers, and spread Coke's goodwill and commitment to an active and healthy lifestyle throughout Russia. The website was highly successful, garnering more than 3,000 competition applicants in its first 24 hours.

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